Project
My teammates Daniel DesCamp, Amanda Cole, and I were asked to choose a company and design an annual report publication consisting of infographics and data visualization. My group chose the climbing gear company, Mammut.
My teammates Daniel DesCamp, Amanda Cole, and I were asked to choose a company and design an annual report publication consisting of infographics and data visualization. My group chose the climbing gear company, Mammut.
Approach
We decided on using color that was reminiscent of their Swiss origins, and typographic layouts that emulated the uneven elements of climbing rock and ice walls through hanging indents and contrasting paragraph shapes/alignments.
We decided on using color that was reminiscent of their Swiss origins, and typographic layouts that emulated the uneven elements of climbing rock and ice walls through hanging indents and contrasting paragraph shapes/alignments.
Outcome
The annual report enabled a rough-and-tumble brand to shine through numerical data by bringing brand DNA into the layouts and data visualization.
The annual report enabled a rough-and-tumble brand to shine through numerical data by bringing brand DNA into the layouts and data visualization.
