Project
My teammates Daniel DesCamp, Amanda Cole, and I were asked to choose a company and design an annual report publication consisting of infographics and data visualization. My group chose the climbing gear company, Mammut.
My teammates Daniel DesCamp, Amanda Cole, and I were asked to choose a company and design an annual report publication consisting of infographics and data visualization. My group chose the climbing gear company, Mammut.
Approach
We decided on using color that was reminiscent of their Swiss origins, and typographic layouts that emulated the uneven elements of climbing rock and ice walls through hanging indents and contrasting paragraph shapes/alignments. After the assignment, I independently created a digital companion for the publication to increase outreach.
We decided on using color that was reminiscent of their Swiss origins, and typographic layouts that emulated the uneven elements of climbing rock and ice walls through hanging indents and contrasting paragraph shapes/alignments. After the assignment, I independently created a digital companion for the publication to increase outreach.
Outcome
The annual report enabled a rough-and-tumble brand to shine through numerical data by bringing brand DNA into the layouts and data visualization.
The annual report enabled a rough-and-tumble brand to shine through numerical data by bringing brand DNA into the layouts and data visualization.
A digital companion microsite utilized the design system of the publication for an engaging and cost-effective alternative to the printed report.
