Project
The assignment asked students to create a minor campaign over a topic and client of our choosing. This brand identity was crafted for the Montreal-based Dream Engineering Lab to boost investment and patient enrollment.
The assignment asked students to create a minor campaign over a topic and client of our choosing. This brand identity was crafted for the Montreal-based Dream Engineering Lab to boost investment and patient enrollment.
Approach
The brand's logo displays the exact layout of electrodes that are on the scalp during brain EEG tests on the brain, also serving as the true logo for a variable logo system to call upon the fluidity of dream states. The abstract forms are actual depictions of active brain regions during lucid dreaming. Three-dimensional graphic treatments were employed to these forms to serve the theme of dreams becoming reality. The lab utilizes large light boxes to advertise and symbolize the team's future-facing research.
The brand's logo displays the exact layout of electrodes that are on the scalp during brain EEG tests on the brain, also serving as the true logo for a variable logo system to call upon the fluidity of dream states. The abstract forms are actual depictions of active brain regions during lucid dreaming. Three-dimensional graphic treatments were employed to these forms to serve the theme of dreams becoming reality. The lab utilizes large light boxes to advertise and symbolize the team's future-facing research.
Outcome
The Dream Engineering Lab was given a chance to stand out not only for their bold research, but their distinct and unexpected illustrations of their subject matter.
The Dream Engineering Lab was given a chance to stand out not only for their bold research, but their distinct and unexpected illustrations of their subject matter.
The layout of an EEG device's electrodes located on a patient's scalp are symbolized by the logo's true state.
Since the logo is a flexible identity, real images of active brain regions while lucid dreaming were created by the pixel grid system for variations that can personalize employee materials and utilize within advertising.
The floating three-dimensional forms of these active brain regions reenforce the idea that dreams are not only figments of imagination, but are a physical reality of daily life that can improve mental and physical health when researched.
