Project
A major campaign intended to craft a new brand identity for the Italian haircare brand Davines.
A major campaign intended to craft a new brand identity for the Italian haircare brand Davines.
Approach
The goal for this brand identity was to utilize texture and a loose typographic grid to offer customers a unique atmosphere than the often detached, clinical approach of its competitors.
The goal for this brand identity was to utilize texture and a loose typographic grid to offer customers a unique atmosphere than the often detached, clinical approach of its competitors.
Outcome
A bespoke word mark, swirling abstract forms, grainy photography, and paper surfaces communicate the brand's unique positioning as both a nature & science-focused beauty brand. Additional advertising and web components vocalized Davines' work with local farms for their products.
A custom typeface was developed for the Davines word mark. The combined anatomy of a humanist serif with a transitional sans serif reenforces Davines' position on the forefront of both humanitarianism & scientific research.
